Your Business' Operational Brand

When we decide to make improvements to our business, the number of options available to us can seem overwhelming. Anyone who has looked into the Lean Transformation toolbox will remember how they felt when they first saw the full range of methods and techniques. However, there is a very simple way of deciding which tools will work best and that is to ask yourself whether the way your business operates lives up to the brand you have designed for it and the image you wish to project to your customers. To put this into perspective let me tell you briefly about some work I did with one of my clients. They were under pressure from their customers to improve their performance, particularly with respect to on time deliveries, and were about to embark in some Value Stream Mapping activities. At the point that I came to support the business there was already a long shopping list of methods, problems and potential improvements available for review. The problem was that after some analysis they were now stuck deciding on the most effective course of action.

Morale and Change: What Role Does Morale Really Play in Your Business's Change Strategy

I was recently asked by a friend and colleague about the role employee morale plays in the change process, and how I recommend implementing change with either good or bad morale present.

First, for this discussion, morale will be understood to be the overall mood of an organization. This mood will be either good or bad, exist in varying degrees, and apply differently to people throughout the organization. The aggregate of all the individual moods within the organization becomes the overall morale; i.e. "The morale here at XYZ Co. is pretty good."

Secondly, it's very important to understand that morale is an effect. Many believe morale to be an underlying emotion, but it's not. Morale is an outward expression, a physical manifestation of some emotional state. As such, morale should not be the focus of change but rather a measurement of how successful a deeper change strategy is.

Why the Turnaround Failed: Former Hostess Brands Executive

We're witnessing the last rasping breaths of Hostess Brands, the national baking company in which I briefly held a senior position. For years, the company has been one of the living dead, just like the hordes in Zombieland, a movie that celebrated Twinkies' iconic status. Now the end is certain, and it's sad because it didn't have to happen. You see, long ago Hostess lost touch with its greatest asset, its people.

In 2010 I joined the Hostess turnaround team as SVP and General Manager of the Atlantic Business Unit. My mission was to start delivering bottom-line profit through a route delivery organization nearly one thousand strong, from central Virginia to Florida. As I had done many times as a soft drink bottler, I launched the sales transformation by getting close to customers through our employees. I conducted countless depot meetings and ride-alongs.

Here's an epiphany conversation with one of our route salesmen; I'll call him John. John was in his fifties. Like many of our employees, he had been with Hostess a long time. 

3 Simple Ways to Positively and Profitably Change Your Business

I watched a sandpiper scurrying around the beach looking for something to eat. At least that's what I thought he was doing. But he used most of his time and energy to chase away other birds. If another sandpiper approached his territory, he quickly ran over to chase him off. Then another bird invaded the opposite end of his area and he was off to chase her away. Back and forth that little bird ran, spending virtually no time eating and all his energy chasing away the competition.

Do you spend most of your daily energy at work defending your familiar turf, chasing away change like this paranoid sandpiper?

If you do, you'll quickly starve to death in this economy.