The fact that everybody knows there needs to be change somehow doesn't make it any easier to accept. Sometimes it's not about the logic its the emotion that influences us. As a manger you have probably found yourself explaining all the reasons that change is needed to employees who have simply looked at you and said - no, there must be another way.
Dealing with emotions, I believe, is one of the reasons leaders see change as a dirty word. Why? Because it can be hard to deal with. Many different emotions and people go through them at different stages. It would be easier if everyone was angry at the same time or all in denial etc., wouldn't it? Maybe. Maybe not.
What makes matters worse is that the more change there is, the more employees see that the last change was unsuccessful (compared to effort and impact) and the more constant it is, the more emotion there is likely to be.
Dealing with emotions, I believe, is one of the reasons leaders see change as a dirty word. Why? Because it can be hard to deal with. Many different emotions and people go through them at different stages. It would be easier if everyone was angry at the same time or all in denial etc., wouldn't it? Maybe. Maybe not.
What makes matters worse is that the more change there is, the more employees see that the last change was unsuccessful (compared to effort and impact) and the more constant it is, the more emotion there is likely to be.